About Alex

Alex Craig

Founder of We Buy Lansing. Property evaluator, investor, and Michigan Real Estate Broker.

A House Can Have More Than One Right Answer.

I founded We Buy Lansing to evaluate residential properties and explain the economics behind a direct offer. My work focuses on current condition, repair scope, comparable sales, marketability, capital, and project risk—not simply producing a number.

I am also a Registered Nurse. Nursing is not a property credential, but that background shaped how I approach difficult situations: stay calm, examine the facts, explain complex information clearly, and take responsibility for the decision.

We Buy Lansing is a local home-buying brand of Dolinski Group, which I also founded. My Michigan real estate license is affiliated with Achieve Real Estate, a separate brokerage.

Alex Craig, founder of We Buy Lansing

How I got here

I Started as an Agent. Then I Got More Interested in the Property.

I started in real estate in 2017 as an agent. The framework was pretty simple: when someone wanted to sell a house, you listed it. When someone wanted to buy one, you helped them find it.

But the longer I worked in real estate, the more interested I became in the situations where that framework didn't quite fit.

What if the house needed $50,000 in repairs? What if someone inherited a property they didn't want? What if selling wasn't necessarily the best answer?

I found myself spending less time thinking, “How do I get this transaction?” and more time thinking, “What can actually be done with this property?”

That wasn't an entirely new instinct for me. I've always been willing to question the way the real-estate industry does things when I don't think the conventional approach serves the consumer particularly well. My goal has been to build around the problem someone is actually trying to solve—not around the transaction I happen to get paid for.

That shift changed the way I think about real estate.

Today, much of my work sits at the intersection of property value, investment, ownership, financing, and disposition—figuring out what a property is worth, what can be done with it, and which path actually makes sense.

The real estate work

Different Problems Needed Different Tools.

The more I worked with property, the clearer it became that one company—or one transaction type—couldn't solve every problem. Over time, that led me to build and work through several related real-estate businesses, each with a specific role.

Property Acquisition

We Buy Lansing

We Buy Lansing evaluates and directly acquires residential property throughout Greater Lansing.

Real Estate Investment & Ownership

Achieve Capital Partners

Achieve Capital Partners is the investment company behind our acquisitions, capital deployment, real-estate ownership, and long-term investment work.

Alternative Ownership

Lansing Rent To Own

Lansing Rent To Own focuses on rent-to-own, land contracts, and other alternative paths to homeownership when conventional financing isn't the only possible structure.

Property Decisions & Transitions

Home Transition Advisor

Home Transition Advisor focuses on helping people figure out what to do with a house before deciding how to transact around it—especially during estates, inherited-property situations, senior transitions, and other major life changes. That work also led to “What To Do With The House,” a practical guide focused on those decisions.

From the field

We Don't Buy Lansing From a Distance.

We're here in Greater Lansing—walking properties, evaluating repairs, and doing the work that comes after we buy.

These aren't stock photos. They're snapshots from actual properties and projects we've worked on.

Alex Craig outside a Lansing-area residential property during a property visit
Property evaluation · Lansing
Alex Craig inside a house during repair and renovation work
Project walkthrough · Greater Lansing
Alex Craig beside land-clearing equipment on a Dimondale property
Land improvement · Dimondale

Property analysis & investing

I've Looked at Property From Both Sides of the Table.

I've evaluated more than 100 residential properties using a structured pricing and property-analysis approach.

That means going beyond an automated estimate or simply printing the three closest sales. I look at the subject property, relevant comparable sales, condition, repairs, marketability, meaningful differences between properties, and the factors that actually affect value.

But analyzing a property for someone else and buying one yourself are different things.

Once it's your money going into the house, you're responsible for whether the numbers were right. You're responsible for the purchase price, financing, repairs, holding costs, surprises, and what happens after closing.

I've experienced both sides—and that has shaped how I evaluate property today.

Winifred Avenue property evaluation with nearby comparable sales
A real Lansing property evaluation showing the subject property, nearby comparable sales, and an estimated value.
100+Properties Evaluated

Residential properties personally evaluated using a structured pricing and property-analysis framework.

$890K+Real Estate Acquired

Actual purchase prices of residential real estate acquired over the years.

$400K+Our Own Capital in Real Estate

Our own money and equity invested directly in real estate.

$100K+Property Improvements

Capital invested into repairs and property improvements.

Writing, education & the work

Better Information Makes for Better Real Estate Decisions.

I've spent years writing about real estate through books and industry publications. Some of that work was written for consumers. Some was written for other real-estate professionals.

The audience changed, but the goal was largely the same: make real estate easier to understand and help raise the standard of how the work gets done.

I've always believed consumers are better served when they have more information—not less—and when the people advising them treat real estate like a profession rather than simply another way to make a sale.

Real estate has become a long-running body of work for me—buying property, evaluating it, representing people, studying the numbers, writing about the industry, and sometimes questioning the way the industry does things. I don't agree with every convention in real estate, but I care deeply about the work and about making the profession more useful to the people it is supposed to serve.

Experience, credentials & contributions

Professional Credential

Michigan Real Estate Broker

Licensed in Michigan real estate since 2017 and affiliated with Achieve Real Estate, a separate brokerage. We Buy Lansing is a property-acquisition brand, not a brokerage.

Professional Background

Registered Nurse

A nursing background that informs a calm, analytical approach to complex decisions without serving as a real-estate valuation credential.

Property Pricing

Pricing Strategy Advisor (PSA)

Credential through the National Association of REALTORS®, focused on property pricing and comparative market analysis.

Financial Analysis

Real Estate Financial Modeling

Certificate through Corporate Finance Institute.

147,200+ Views

YouTube

Educational video content across real estate, business, property, and other topics.

Contributor

Inman

Real-estate industry writing by Alex Craig.

Industry Discussion

Inman — The Real Word

Industry pushback to my argument that real estate branding should serve the consumer—not the agent.

Have a property you're thinking about?

Let's Start With the House.

You don't need to know whether the right answer is a direct sale, a traditional listing, or something else before reaching out.

Start with the property. We'll look at the situation from there.

Get my offer →